It opened in 1817 with the name "La Piña de Plata" (English: The Silver Pineapple) in the place it still occupies, on the corner of Obispo and Monserrate streets. Almost 100 years later, the large number of North American tourists persuaded the owner to change the name to "El Florida", but with time it became popularly known as "El Floridita".[2]