Entrance to Apple's subterranean flagship store on Fifth Avenue in Manhattan

The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing with computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones third-party accessories and now Apple Watches, and other consumer electronics such as Apple TV. All stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public, while some high-profile stores feature a theater for presentations and workshops and a studio for training with Apple products. Under the leadership of Ron Johnson, the former senior Vice President of Retail Operations, the Apple Stores have, according to an article in The New York Times, been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets".

• http://en.wikipedia.org/wiki/Apple Store