Siam Center was built in 1973 and was one of Bangkok's first shopping malls. It has undergone renovation several times, including after a fire in 1995. The last renovation featured a concept of "Magical Glass Box" and gave the four-storey mall a new food court and a market position as a "fashion center" for teenagers. In January 11, 2013, Siam Center established the new phase and re-branding itself as Siam Center: The Ideaopolis or Absolute Siam Center.