VIA 57 West

VIA 57 West (marketed as VIΛ 57WEST) is the name for a large housing project designed by the Copenhagen and New York based architecture firm Bjarke Ingels Group (BIG), the project previously went by the working names 625 West 57th Street, West 57th or simply W57. The pyramid shaped tower block is on West 57th Street in Hell's Kitchen, Manhattan, New York City. According to The New York Times, the name was chosen "because the southbound West Side Highway slopes down as drivers enter the city, right at the spot where the building is situated," acting like a gateway to Manhattan.^[2]

• http://en.wikipedia.org/wiki/VIA 57 West